As lifestyle product designers, trend forecasters, and journalists, we understand the value of brand narrative and market alignment. Lead by co-founders Justin and Lauren Lancy, THE KINDCRAFT team supports lifestyle brands and global organizations. Past clients include Nest, Belmond Hotels, and the Thailand Department of International Trade Promotion.
Our Services Include:
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Market Strategies for Lifestyle Brands. We help you identify and sell products that enhance your brand narrative and reach the right audiences. Trend-led market strategy, product curation, and communications aligning your story with consumer values.
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Custom Content and Events. Creating human-focused stories informed by analytics and our extensive publishing experience. Conceptualization and production support for special events and engaging marketing materials.
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Implementation Services. Logo design, storytelling image curation, and brand narrative creation. Customized, SEO-friendly website creation. Point-of-sale and e-commerce setup and training. Comprehensive social media support.
Samples from THE KINDCRAFT
Profile: Bagru Textiles’ Indian Blockprints
Have Indian Block Prints made the jump from being a traditional art into contemporary design? THE KINDCRAFT goes to the source for a photo-rich, in-depth look.
Justin Lancy
Live Talk: Craft Informs Design
For International Folk Art Market’s “Virtual One World” event, Lauren Lancy moderated a talk with Peter Speliopoulos (Peter Speliopoulos Projects) and Paul Andrew (Salvatore Ferragamo) about the importance of folk art and how craft informs their design.
Lauren Lancy
Profile: Porfirio Gutiérrez y Familia “No One Told Us We Were Artists.”
Weaver Porfirio Gutiérrez gives insight into Oaxacan indigenous craft and how his family’s Zapotec tradition connects to a global trend towards naturally-made products.
Emalese Russell
Client Testimonials
Lauren was able to help us with our brand refresh as part of our Nest Fellowship. She was easy to work with, she listened to what was important to us and crafted a new vision which respected the elements we wanted to keep. And now we have launched Earth Heir Collective!
-Sasibai Kimis Steenland, Founder of Earth Heir, Kuala Lumpur, Malaysia
I love working with Lauren--she is a great listener, and is thus able to quickly diagnose the pain points in my business and offer up a variety of solutions. She has a wide range of experience from working for famous corporations to working with independent artisans, and uses this range of experiences to help find solutions tailored to my business's size and goals. Additionally, her range of experiences has given her an empathy and understanding of the challenges that designers, makers, and independent businesses face. Working with Lauren has given me the confidence to face these challenges and grow my business in an ethical, sustainable manner.
-Jamie Hayes, Founder and Designer of Production Mode, Chicago, Illinois, USA
Ready to Get Started?
Introductory Consultation
Contact us to share your project details and schedule an introductory consultation via phone or video call.
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We also offer limited one-on-one mentoring for creatives and small business owners.
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Learn about our Design Consulting Services, too!