As lifestyle product designers, trend forecasters, and journalists, we understand the value of brand narrative and market alignment. Lead by co-founders Justin and Lauren Lancy, THE KINDCRAFT team supports lifestyle brands and global organizations. Past clients include Nest, Belmond Hotels, and the Thailand Department of International Trade Promotion.
Our Services Include:
Samples from THE KINDCRAFT



Client Testimonials
Lauren was able to help us with our brand refresh as part of our Nest Fellowship. She was easy to work with, she listened to what was important to us and crafted a new vision which respected the elements we wanted to keep. And now we have launched Earth Heir Collective!
-Sasibai Kimis Steenland, Founder of Earth Heir, Kuala Lumpur, Malaysia
I love working with Lauren--she is a great listener, and is thus able to quickly diagnose the pain points in my business and offer up a variety of solutions. She has a wide range of experience from working for famous corporations to working with independent artisans, and uses this range of experiences to help find solutions tailored to my business's size and goals. Additionally, her range of experiences has given her an empathy and understanding of the challenges that designers, makers, and independent businesses face. Working with Lauren has given me the confidence to face these challenges and grow my business in an ethical, sustainable manner.
-Jamie Hayes, Founder and Designer of Production Mode, Chicago, Illinois, USA
Ready to Get Started?
Introductory Consultation
Contact us to share your project details and schedule an introductory consultation via phone or video call.