Lauren Lancy

California-based Designer, Trend Forecaster, and Brand Strategist | Co-Founder of THE KINDCRAFT

24 posts

Crafting a Conscious Brand: A Look at THE KINDCRAFT’s Services

Sep 1, 2025 — 2 min read

We offer expert project support for brands, non-profits, and cultural institutions -- and new mentorship packages for creatives and entrepreneurs!

The Fermented Life: Thai Terroir and Textiles

indigo, thai food, thai culture Jul 15, 2025 — 6 min read

Wisanee (Ying) Wattanavichien connects the dots between the role of fermentation in culture, cuisine, and craft from her childhood memories to her work with natural dyes for textiles in northeastern Thailand.

London Craft Week 2025

london craft week, natural dyes, craft Jun 3, 2025 — 6 min read

Sheep Grazing for Wildfire Mitigation in California

Cuyama Lamb, California, sheep Feb 25, 2025 — 6 min read

Cultivating Connection and Regenerative Cotton

Southern California Fibershed, Fibershed, Eden Forest Collective Feb 10, 2025 — 3 min read

Soil, Toil & Table at Central Saint Martins

Central Saint Martens, Soil, Toil & Table Jan 25, 2025 — 7 min read