THE KINDCRAFT is a global platform for thoughtful, ethical design. We combine independent, story-driven journalism with a curated online shop. We also provide consultancy services to interested organizations. Our focus is traditional makers and contemporary designers who use sustainable practices.
Independent Online Magazine
Through our image-rich articles, you can meet makers and see how they use time-honored techniques to create one-of-a-kind objects. Our series of Maker Profiles is an introduction to artisans in villages and urban studios around the globe, while our Process stories show you the step-by-step journey from raw material to finished product. We also publish trend-led Inspiration reports from trade shows, art fairs, exhibitions, and interviews with creative thinkers.
With the support of our global network of contributors, we publish thoughtful articles once or twice per month, immediately followed by THE KINDCRAFT BRIEF (our curated newsletter about craft, design, and sustainability). Led by our managing editor, Justin Lancy, we strive to publish well-written, in-depth articles that tell human stories about culture, craft traditions, and innovative design thinking. Our independent digital publication does not accept sponsored content or paid advertisement within our articles. Please support independent journalism by becoming a patron of our free online magazine.
THE KINDCRAFT Shop + Maker Collaborations
THE KINDCRAFT Shop is a curated collection of ethically handmade goods and slow fashion. Our creative director, Lauren K. Lancy, collaborates with some of the artists that we feature in the online magazine. Through our Maker Collaborations — like with Studio Naenna Textiles and InClay Studio Pottery — she designs contemporary goods which are produced in partnership with independent makers that we know and trust.
THE KINDCRAFT is an ethical, people-focused business. We travel globally to seek out makers who create with their hands and their hearts. We hear their stories, learn about their culture, their motivations, materials, and processes. By partnering with artisans in the villages and self-motivated urban makers alike, we have created a growing network of global makers and lasting relationships. Our intention is to honor makers by sharing their stories and working together collaboratively on handcrafted product ranges for THE KINDCRAFT Shop.
From plant-based dyes and fibers that are hand-woven into textiles to sustainable stoneware ceramics, we only use earth-friendly natural materials and fair labor practices. Our small-batch artisan product development process is completely transparent and available for viewing in our Maker Profiles in the online magazine. All of the one-of-a-kind pieces in THE KINDCRAFT Shop are slow made with care.
THE KINDCRAFT’s Consulting Services
We offer design consulting services including: fashion and home product design, sustainable material sourcing, product development, color analysis, and styling advice. We can put you in touch with artisan cooperatives and small-scale manufacturers. Lauren K. Lancy is a designer and trend forecaster who also offers trend services that bridge the gap between the contemporary commercial market and the artisan-made sector.
Digital storytelling, creative content development, and platform management consulting services are also available to interested parties such as government and non-government organizations, advocacy groups, and museums. We also work with brands to strategize the best way to communicate the value of their ethical businesses for their own use in marketing materials. In addition to his role as editor, Justin Lancy also works as a freelance journalist and technologist with a focus on digital storytelling.
THE KINDCRAFT also produces events such as small-scale exhibitions and curated showcases, design and trend seminars, pop-up shops, panel discussions and interviews.