This year has been full of challenges for brands, independent makers, and cultural organizations: Shifting tariffs, sourcing challenges, and an ever-changing digital landscape that drowns-out your voice before it ever reaches its target audience.
Standing out in this increasingly crowded, complex marketplace requires more than great products – you also need smart messaging and resilient business strategies. THE KINDCRAFT specializes in product development and brand strategies for lifestyle brands, non-profits, and cultural institutions.
In addition to our monthly articles about design, culture, and materials, we offer customizable services from sustainable design and product development consulting to brand strategy services. We now also have a new membership for one-on-one mentorship for creatives and entrepreneurs!
NEW! Mentorship for Creatives
For artists, entrepreneurs, and non-profits we now offer specialized mentorship programs to our members. Our one-on-one guidance sessions will help you navigate the challenges of building a purpose-driven brand with an expert by your side.
We now offer two mentorship cadences:
- Twice-Monthly: Just getting started and need help bringing your concept into focus? This plan includes two 60-minute meetings per month to help you frame out the basics of your project.
- Weekly: Stay focused with four 60-minute meetings per month for a more intensive goal-setting and thought-partnership experience.
Both plans include a 20% discount on additional project implementation services and access to special, members-only resources.
Design and Product Development Consulting
Our design and product development services are for small to medium-sized brands and organizations that want to make healthy, high-quality lifestyle products and apparel.
Services are customizable to your needs and budget:
- Product Design: We support your brand with concept development, trend intelligence, market research, sketches, and then present samples for your approval.
- Sourcing Healthy Materials: We specialize in helping brands find and work with artisans and producers who use healthy, non-toxic, and biodegradable materials.
- Product Development: We offer liaison services for ethical manufacturing, best-practices working with producers, costing, guidance on tariffs, shipping, and on-time delivery.
Brand Narrative and Strategy Services
A compelling brand narrative is essential for connecting with today's conscious consumer. We help brands find and articulate their story through a suite of communication strategy services.
Our offerings are designed to help you communicate your values and engage your audience:
- Market Strategies: We assist in aligning your brand's story with consumer values to identify the right products and reach the right audiences.
- Custom Content & Events: Our team creates "human-focused stories" and supports the conceptualization and production of special events and marketing materials that resonate deeply with your audience.
- Implementation Services: We provide practical support for bringing your brand narrative to life. This includes everything from logo design, image curation, to SEO-friendly website creation, and DTC and B2B e-commerce setup on platforms like Shopify and Faire.
Ready to get started?
Project Consultation
Need experienced guidance to help implement your vision?