Fast Fashion to Slow Made
The Kindcraft’s founder, Lauren K. Lancy, is a fashion designer and trend forecaster from Brooklyn, New York. After a decade of designing for big brands, Lauren traded New York City’s concrete for the jungles of Southeast Asia in 2013 moving from fast fashion to slow made.
Her interest in artisan products and textiles took Lauren to Laos for 2013. While living in Luang Prabang, she worked as a design consultant and learned about the traditional arts of the region’s ethnic minorities. Later that year, Lauren found inspiration at an indigo dyeing workshop and at a sunny pottery studio in the tropical mountains of Northern Thailand.
After relocating to Chiang Mai, Lauren launched The Kindcraft in 2014 as a platform to share stories about the makers she had met. Her first design for The Kindcraft Shop was a collection of contemporary clothing created to honor handwoven, naturally dyed textiles in a Maker Collaboration with Studio Naenna.
Lauren splits her time between Chiang Mai and New York City with stops everywhere in-between as she sources materials and stories for The Kindcraft.